XR
During my work on various projects I dove into the world of AR and VR, to enhance the brand and customer experience of my clients. Researching and mastering various programs such as Spark AR, I created Instagram filters, which have gained significant popularity among younger audiences. With an interesting twist, I incorporated brand identity as well as newly designed content into an interactive experience for clients fans, as well as moments caught in time for my personal portfolio.
Simultaneously, the world of VR was evolving, with VR devices becoming more accessible to a broader customer market. Notably, during the COVID-19 pandemic, the virtual society thrived, meeting in apps such as Clubhouse and then venturing out into the VR world on platforms such as AltspaceVR.
For a planned project of a brand and album launch, I had the opportunity to create a virtual world that aligned with the brand's image. Collaborating with industry specialists, we worked together to plan a joint future event. Drawing on my experience in 3D modeling, I primarily utilized software such as Cinema4D, Substance Painter, and Materialise. Additionally, I ventured into the realm of game development software to explore new possibilities and push creative boundaries.
